Back roads.
Local tales.
Cold beer.

Urban Safari Company runs small-group guided tours of Virginia's back roads, local history, craft breweries and farm-to-table stops — from a genuine South African Land Rover Defender 110. Six guests, never more. Based in Powhatan, just west of Richmond. Opening Fall 2026.

There is a week every autumn when the Piedmont catches fire — when the oaks along the back roads go copper and the air turns sharp enough to taste. Most people watch it through a windshield at sixty miles an hour.

Urban Safari Company was founded by a veteran who came home to Virginia and couldn't stop seeing what everyone else was driving past — the stories in the brick, the history in the hollows, the extraordinary hiding in plain sight. He decided to do something about it.

Guided from a genuine South African Safari Defender 110

Right-hand drive. Imported. Built for terrain that doesn't forgive. Open air, open road, and a guide who has earned the right to tell the stories. No buses. No scripts. No version of Virginia you've already seen.

We open in Fall 2026 — on purpose. There is no better season to see this country than when it's changing, and no better way to see it than from the seat of a safari truck built half a world away. The leaves are already counting down. So are we.

Imagine It

The diesel note of a true Land Rover — unhurried, unmistakable, mechanical perfection — as the backdrop to stories of Virginia's characters and follies, told mile by mile on the way to a brewery you would never have found on your own. Hidden among the treasures of history scattered across this old dominion.

I. Your first time in Virginia, and you'd rather not spend it in a parking lot.

II. A wedding, a reunion, a family gathering that deserves better than ordinary.

III. Or you've driven these roads your whole life and never once been told what happened here.

You will experience something special. And you will learn something about this place.

That is the guarantee

—Veteran owned and operated. Every expedition guided by someone who served this country and now serves this countryside.

—Six guests. Never more. Intimate by design — because great stories aren't told to crowds.

—Breweries and farm-to-table tables off the beaten path — and access to properties and stories passed down through the same families for generations.

Secure your place. First on the list — Fall 2026 · Powhatan, Virginia

You're on the list. First to know, first to book. Welcome to the expedition.

Six seats per run. No spam — ever.

Not ready yet? Follow @urbansafaricompany

Weddings & Private Events

The Defender is also available as a static display for wedding photography, portraits and private events across Central Virginia. Inquiries — pete@urbansafarico.com

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The season
turns in October 1 · 2026 · Powhatan VA

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Back roads.Local tales.Cold beer.

Back roads.
Local tales.
Cold beer.